Mission & Vision


By delivering operational excellence and maintaining relentless focus on Quality, Commitment and Innovation, we will constantly strive to implement the critical initiatives required to achieve our vision.

At Desert Line Group, we believe Trust forms the foundation of any business. And to inspire confidence in our clients, associates and business partners is by understanding their needs and interests. We will strive harder to assure them their exceptions are always met.


To explore the amazing possibilities of a growing nation by strategic planning, technological brilliance and its professional workforce, and to position itself as one the leading conglomerates in the Middle East region.

To implement sustainable programs that improve growth leading to customer satisfaction in every products or services it provides now and for future generations


  • Quality/Excellence – Striving for excellent performance
  • Accountability – Taking responsibility for and reporting on our performance
  • Teamwork – Working cooperatively with each other and our stakeholders
  • Active Customer Focus – Appropriately meeting our clients’ needs
  • Respect/Integrity – Acting professionally, ethically, confidentially and with respect in all that we do